With technology progressively present in our routine, it's no surprise that we spend the majority of our time online. Enterprises have changed their way of communication drastically so that they can keep everyone in the loop. When we speak about enterprises and their communication, it is almost impossible to leave digital advertising out of the loop.
For a long time, organizations communicated with their customers through physical activities like advertisements in daily newspapers and magazines. However, this process gradually advanced to reach other mediums such as radio and television. Thus, brands were able to increase their reach drastically.
With approximately 4.63 billion active internet users across the globe and approximately 3.8 billion active users on social media, the importance of digital marketing is paramount. This type of marketing is an effective way to promote business and brands. Marketers can sell their products on social media networks without any hassle.
According to a survey, 65% of people said that they made a purchase after watching an online video. Did you know that 54% of purchasing decisions can be traced back to Facebook? Crazy, right!
Advertising intelligence helps enhance ad spending by providing advertising revenue data. Generally, enterprises use advertising intelligence software to assess where their counterparts are marketing or advertising. Additionally, they also use it to figure out how their competitors are hashing out their budgets.
Basically, this solution helps gather the initial set of data that the organization scrutinizes before making any investment decision.
According to a study, approximately 84% of all online internet advertisement development is driven by Facebook and Google. So now, envision how much you can put forward by looking at all of your counterpart's ads!
What Is Digital Advertising Intelligence?
Digital Advertising Intelligence data provides most of all that advertising managers and agencies, as well as production managers, can require. In addition, it provides them with multifaceted views of how your competitors are advertising. The data also includes the expenses spent on advertising, the promotions that were run, the outcomes of the advertising, and the quality of the content.
Hence, we can say that advertising intelligence improves your ad intelligence across all markets, including but not limited to Google, Amazon, and Walmart.
Digital Advertising Intelligence enhances visibility across all Search Engine Results Pages (SERP) ad setups and markets. Search Engine Results Pages (SERP) advertisement supports multiple formats, including modestly paid search, shopping advertisements, display advertising, etc.
The industry advertising intelligence like Google, Amazon, Walmart, and many others includes organic guides, paid display advertisements, editorial commendations, and bigger lists like Amazon Prime and Walmart Plus. As a result, agencies and businesses get a complete interpretation of advertising intelligence across all ad setups and markets, including display ad intelligence.
What Is Digital Marketing Intelligence?
One of the key features that affect an enterprise's ability to grow in the industry is a complete understanding of its counterparts, market trends, and the varying customer landscape.
With these particulars, marketers can assess their campaigns and enhance future strategies built as per their vision as well as those inspired by the market.
With the cumulative influence of technology on businesses and our daily lives and the innovation in artificial intelligence (AI), enterprises and local businesses keen to flourish in this digital landscape need to incorporate data intelligence into their marketing plans.
As life sciences continuously develop, growing regulatory scrutiny and varying market strains have shaped the need to implement new marketing strategies and digital resources. Digital marketing intelligence uses relevant data to assist enterprises to analyze their strengths and weaknesses, determining insights about their users and competitors, and generating potential sales.
Using modest intelligence for embattled and profitable market plans becomes important when you are looking to enter a certain market, unveil a new product, or implement a new business strategy.
Marketing intelligence can help discover innovative prospects and insights, administer the enterprise's future verdicts with exact data, and the pivotal to the future of any business.
What Makes Digital Advertising Unique?
Digital advertising has the power to influence the users of social media networks like Facebook, YouTube, Instagram, Google Search, and more. It does so by using digital advertising intelligence. Let's look at what makes digital advertising unique:
- Google states that there are approximately 3.6 billion searches performed by users each day.
- Around 93% of the users who perform the search pick up businesses and services found on the first Search Engine Result Page.
- Each year, the volume of searches performed on Google increases by about 15%.
- Approximately 36% of the searches performed are for various products and services.
- Around 35% of the searches with the keyword "near me" result in users visiting and purchasing from the actual store.
- Every year, digital advertising revenues surpass the $110 billion mark.
Benefits of Artificial Intelligence in Digital Advertising
A study shows that artificial intelligence (AI) can increase 39% of your business's productivity. As a result, artificial intelligence (AI) has changed the world and can take your digital advertising campaigns to new highs.
Let's take a look at the benefits of using artificial intelligence in your digital advertising strategy:
Best Digital Advertising Examples
What are some elements that you can use in your digital advertising plan? From search engine marketing (SEM) to email marketing, let's check some of them out!
1. Search Engine Marketing (SEM)
You can plan out a search engine marketing (SEM) strategy in two ways: search engine optimization (SEO) and paid campaigns.
Search engine optimization (SEO) characterizes a set of practices that can generate and gather organic traffic. From defining and incorporating keyword strategy to producing high-quality content, creating backlinks, to optimizing the page, the page can rank on the top of SERP.
SEO is usually cost-effective but can be time-consuming. Additionally, it's considered to be a long-term strategy.
On the other hand, paid advertising appears on Google with an "Ad" favicon. In this method, an enterprise only pays for visitors who clicked on their ads.
2. Social Media Advertisements
The best medium to communicate with your consumers is social media. With the number of active social media users increasing to more than 3.78 billion worldwide, equating to 55.7% of the total global population, an average user spends around 2.5 hours daily on social media,
The statistic equates to approximately 75 hours in a month.
For enterprises who want to create brand awareness and strengthen their digital occurrence, it is important to have a strong social media presence. The various social media platforms make it possible to influence users in a segmented way via an organic or paid method.
With comparatively lower spending, social media is the best platform for digital advertising. You do not want to miss out on the opportunities it presents.
3. Display Advertising
Display advertising is much similar to traditional advertising. You can advertise by producing images and text to entice the user's attention. The best method for display advertising is to use banner displays and ad spaces within sites. They look very similar to an ad in a newspaper or a magazine.
The sports or entertainment news portal pages can be the best place for display advertisements for the sports and e-commerce industry. However, display advertising can be less efficient when you want to impact a diverse set of users.
4. Email Marketing
While you may say that email is the oldest channel of the internet age, it is still quite trendy.
According to Statista, approximately 3.6 billion emails are sent and received daily across the globe, and this channel tends to grow approximately 4% per year until 2025.
As per another study, approximately 93% of users check their emails every day, and 74% of millennials choose to communicate with the organizations through emails.
With billions of users linked in this channel, you can attract consumers and get closer to them. A study shows that email marketing ROI is really high, i.e., $39 for every $1 you spend approximately.
To conquer this return, it is essential to consider the following aspects:
- Aim to get quality subscribers that can turn into potential customers
- Engage your audience constantly
- Keep your audience on the email base
- Find an automation tool to help streamline the process
Differences between Digital Advertising & Traditional Advertising
The significant difference between traditional advertising and digital advertising is accuracy.
With various ad intelligence tools evolving, comprehending and assisting those on the other side is easy. Enterprises can now better understand the behavior of their targeted audience, their preferences, and what they like being offered. In addition, you can find out which product and service and what type of content can get them to click on your ad.
Furthermore, they can also predict what exactly will be the impact of advertising on a specific type of audience.
Another major difference is that digital advertising is more segmented, and you have control over the audience. You can also limit the ads to specific people in accordance with your buyer's persona with the filters that social media platforms offer.
Whereas in traditional advertising, you do not have control over the audience as to who is watching your ads or commercials. It is because you buy space at a certain time on television, and it is displayed to the people who are watching the specific channel.
If you sell sports items, why would you want a 70-year-old to watch those ads, especially when he is not into playing sports! But with traditional advertising, you have limited options.
Perhaps, the biggest advantage that digital advertising has over traditional advertising is the option of real-time tracking of their performance.
In physical media like television, the indicators are not accurate, and you have to wait for a specific time to know if the action functioned or not. Digital advertising enables this control, and enterprises can monitor exactly how their ads are working and what variations need to be done in their strategies.
They can keep track of the number of visitors that were directed to their website or any other landing page through SEO. Additionally, they can also find out how many users actually filled out the "contact us" form. This can help you change your strategy often if things are not going as per your plan.
Using Digital Advertising Intelligence to Boost Your Ad Performance
From calculating the value of digital advertising intelligence to persuading your brand manager to increase budgets for modest intelligence so you can efficiently track your landscape across digital networks, it's not easy to decide where your advertising planning stands.
Let's look at the pros and cons of digital advertising intelligence that can help you boost your ad performance:
Pros of Digital Advertising Intelligence
- The spying competencies of advertising intelligence
- Tracking your brand's expenditures
Cons of Digital Advertising Intelligence
- The price of ad intelligence software.
- Your competitors can see your spending tactics.
A HubSpot survey shows that approximately 51% of advertisers list evidencing return of investment as their organization's topmost advertising challenge, second only to the challenge of generating traffic and leads.
How easy would that be for you if both these challenges could be solved with one tool?
A digital advertising intelligence tool could be the best thing for your enterprise. The visibility showcased by these ad intelligence tools generates ROI for advertisers who create advertising campaigns in multiple ways.
You can see which mediums, sites, and creatives produce the most impressions, detect the competitors' digital ad strategy, and make your ad spend more effective. The digital advertising intelligence tool uses progressive technology to display where your advertisements are positioned exactly, where your competitors place ads etc.
Tactics to Monitor Your Competitors' Digital Ad Strategies
Do you want to know how your competitors are advertising or what is their targeted strategy?
Of course, you would want to know what they are doing right so you can incorporate that in your strategy! In addition, keeping an eye on your competitors can give clues into their next big move, who they are targeting, how well they are performing financially, etc.
Here are a few things you can do:
- Track keyword targeting
- Consistently look for new content
- Track social activity
- Track customer's response
- Subscribe to your competitor
- Invest in competitive ad intelligence
How Can WSH Create a Data-Driven Ad Writing Strategy for You?
It would not be wrong to say that digital advertising intelligence is a remarkable type of marketing intelligence. It can help you endorse your business online and reach potential customers.
There are different tools available to help you increase engagement, generate leads, and convert those leads to sales. However, it can be tricky as well as time-consuming to incorporate data in these tools.
A good place to start is to create a data-driven ad writing strategy. Writing Services Hub can help you get the best return on investment (ROI) by providing you with easy access to the tools and platforms that can help you achieve what you are looking for.
With improved technology, in-house expertise, and the depth of information available, WSH can help you create data-driven ad strategies. Whatever your goal or business objective may be, Writing Services Hub will help you map out an excellent strategy that's backed up by well-researched data and in-depth analysis of search engine optimization.
Get in touch with us today and find out how we can help you!