SEO plays a crucial role in determining your company’s reach. It doesn’t just consist of SEO writing anymore, but several other practices have been added to search engine optimization over time to ensure that users only find content on Google that is worthy of their time.
It ranks your website depending on several factors such as quality, keywords, and so much more. However, regardless of how simple it sounds, there’s a lot more to it. What you create must be specific to the SEO content writing rules – it’s all about playing the cards right.
Regardless, SEO writing has grown and changed, and what was once considered a key factor in evaluating the brand’s performance may now be just a myth. With the constant change in SEO, it may be challenging to keep track of how to move forward. You need to look into a few myths, and this article will help you determine just that.
Seven Myths about SEO Writing
Excelling at SEO, particularly SEO writing, in 2021 is a skill. You may be accustomed to a particular type of writing, but if you’re not up to date with it, then you may find yourself in a fix about why your brand’s ranking is not improving. Here are seven myths that you must know about SEO writing.
Myth: The More Keywords, the Better
Doing the proper keyword research is essential in SEO writing. However, there’s more to it than simply picking up the keywords and placing them in the content. Keyword stuffing has always been the go-to approach for most people, but several issues line that approach, mainly the content. The bots running over the content indeed pick up the keywords, but it’s not true that the more you add, the better it is. The first step is to ensure you pick the right keywords, which means you need first to carry out extensive research. There are several different types of keywords for your SEO writing. Try different keywords for different content.
Moving further, you have to ensure their placement as well. How you use the keywords ensures the quality of your SEO writing, the density of your keywords is all part of what will convince Google to move your ranking towards the first page. Your content writing needs to be natural and not simply filled with keywords! Remember; quality over quantity!
Myth: It’s All about the Bots
Most people believe that SEO writing is about pleasing the bots, but that’s all a lie. When you’re marketing your brand through content, you need to make sure it pleases the bots and the people. All Google does is make your brand known to the audience; it’s your job to attract the audience to your site and allow them to stay.
How do you do that?
New content! The fresher the content, the better it is for your ranking as well as traffic. This brings us to the next point.
Myth: Penalizing Duplicate Content
Fresh content is important if you want to gain a good ranking, but if you’re using duplicate content, then you may have a little trouble with your aim. It doesn’t mean you’ll be penalized for it, but of course, you should make sure that there’s no plagiarism involved. Generally, duplicate content is best to be avoided, mainly because it could cause quite a lot of issues with search engine optimization. This could include unwanted URLs or affecting your rank on Google.
Myth: Backlinks Aren’t as Useful
Contrary to popular belief, adding a credible backlink to your SEO content could significantly improve your ranking. Most people believe that backlinks would take customers away from their own website. However, the effect is the complete opposite.
Backlinks are your way to build your credibility. Once again, the quality of the links you use will win over the quantity you put in. If the backlink you’re using in your SEO article writing is from a spam site or even a competitor site, it could have a negative effect on your ranking instead. The more authoritative the backlink is, the better your chances of gaining the top rank on Google. In this case, even one credible backlink will overpower ten uncredible backlinks.
Myth: Social Media Presence Makes a Difference
Unless you’re actively advertising your website with your following, your number of followers has nothing to do with your ranking on Google. Regardless of your following on social media, the quality of your SEO writing will always take the lead in gaining the best from Google. What could also help your SEO is the constant engagement with your following.
Off-page SEO may not be as effective, but it could sometimes indirectly impact your ranking, even if it is very minute as compared to conventional standards. Your primary focus should remain to ensure quality web page SEO rather than unconventional ways of gaining traffic.
Myth: You Just Need One-Time SEO
Believe it or not, this is a widespread belief. Many people believe that if you want your website to be ranked, you simply need to ensure your SEO practices are carried out perfectly in the beginning. However, that can’t be further from the truth.
Good ranking is achieved by being updated at all times – consistency is key, especially in the case of SEO. You need to make your site active with blogs while ad copywriting will keep the traffic flowing in.
Most importantly, though, make sure you’re updated with the latest search engine optimization algorithms and hone your SEO writing skills accordingly.
Myth: Your Domain Age is Important
Here’s what you need to know; you don’t get cookie points for how long your domain has been in existence. If you purchased it five years ago and left it inactive, it will not affect the ranking. This confusion actually came about from the concept that older domains may be susceptible to accumulating backlinks over time, making them more credible to the visitors.
However, what you need to know is that you need to ensure your site is active. So, make sure that you continue to do blog writing for your domain in pursuit of keeping it active and updated.
Myth: Meta Details Help with Ranking
There may have once been a time when Meta details determined the ranking of websites. However, that quickly changed when 2020 came around. Google clarified that Meta details are not, in fact, elements that determine your page’s rank.
SEO writing is determined through keywords. However, the meta titles and descriptions are solely there to summarize your site. That doesn’t mean you ignore it completely because meta details are there to captivate users so they would click on it and enter your website.
SEO is a practice that requires consistent updates and constant monitoring by professionals who will ensure that the traffic is coming in and the SERP rankings are being maintained. There are countless businesses out there that are following outdated SEO practices. It may not affect them right away, but their rankings are bound to come down over time.
Seeking assistance from SEO experts is one of the best ways to gain online exposure by indexing higher on SERPs. Writing Services Hub houses a team of well-vetted professionals who follow each and every Google algorithm update to ensure that clients’ websites continue to perform well.
Hire us today by filling out this form, or talk to one of our experts at (786) 206 3123 for more information.